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Best time to post on Instagram by vertical It also shares the times that work best for its own Instagram audience: 8am-12pm and 4pm-5pm-which translates to wake up and lunchtime on the west coast, and the start of and end of the workday on the east coast. It takes the same approach as Sprout Social-to post when engagement is highest. Hootsuite doesn’t have any recent information based on data studies, but it says that overall, the best time to post on Instagram is 11am on Wednesday. It doesn’t cite a source, other than an image sourced from “Latergramme,” which became Later back in 2016, so I’m not sure how accurate this information is. Here’s Sprout Social’s day-by-day breakdown: DayĮxpertVoice provides slightly different times but are more closely aligned with Later’s data. It’s interesting to see that engagement in the evening starts to trail off earlier and earlier as we go from Monday to Sunday and that engagement starts earliest on Tuesday, Wednesday, and Thursday. Its findings are opposite Later’s, as it takes the traditional approach of posting while engagement is high. Sprout Social’s best times to post on Instagram come from a study on over 20,000 of its users’ accounts. Here is Later’s day-by-day breakdown: Day In addition, you make it more likely that you’ll show up in your followers’ Feeds on their first scroll of the day.

Later says that for most businesses their Instagram marketing strategy is to post when their audiences are most active (9am-1pm), but this is when competition is highest. So if you post prior to that, you are likely to get more engagement, which will lead the algorithm to favor your post and give you a headstart in ranking. And make no mistake-each of these resources emphasizes the importance of identifying your own best time (we’ll get to that later). Even still, benchmark data can give you a solid starting point, and after slogging through the jungle of posts out there on this question, I came out with two core sources with up-to-date data: Later and Sprout Social.

So the answer is yes, but that it’s different for every account.

The thousands of signals used by the Insta algo.

The type of post (regular post, Story, Reel, IGTV, Live).

Lifestyle and preferences of your followers.

Day of the week (and even month of the year and trends of the year).

There are too many factors to give a definitive answer and it’s a moving target. Is there a best time to post on Instagram?Īsking when the best time is to post on Instagram is like asking how much Google Ads cost.

Tips and considerations when identifying your best time.

Breakdowns by day, week, industry, time zone, and post type.

The best time to post on Instagram, according to seven different sources.

So who is right, who is wrong, and who just copied and pasted someone else’s data? Read on to find out: So when is the best time to post on Instagram? There are approximately 39587 answers to this across the web.